Posts Tagged ‘adobe air’

TweetDeck Acquisition

Tuesday, May 3rd, 2011

Ah, yes, another blog post about TweetDeck.

As of yesterday, Twitter’s rumored to go through with a $40-50 million acquisition of TweetDeck.

While this makes sense considering Twitter’s position on having more control over their third-party ecosystem, it’ll be interesting to see how they’ll handle the extreme split in user experience between TweetDeck and Twitter for iPhone, iPad, and Mac. As an idealistic user, I hope they’ll split the two clients into “Twitter for Mac” and “Twitter Pro for Mac”, although it’ll still be pretty disjointed – Twitter for Mac is only for one platform, and TweetDeck runs on both Windows and OS X. Not to mention how Twitter’ll feel about the dependency of Adobe AIR.

The rumor‘s also been thrown around that Twitter made the acquisition simply to shut down TweetDeck. If that ended up going through, that’d show a complete disregard for users, not to mention all the brands that have TweetDeck firmly integrated into their marketing processes. And that’s a pretty hefty purchase for the sole purpose of exercising dictator-like control. Is strict control of the platform really worth upwards of $50M?

Nonetheless, I wouldn’t take a crack at developing the next big Twitter client right now.